The Blog of Scott Chapman
Copywriter & Sales Conversion Expert

An update

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Hello one and all! As some of you may have noticed, my last blog post was back in December 2015. I know, I’ve neglected it just a tad. But there’s a good reason for it. Along with being busy as usual with client work, I’m also in the process of writing an entirely independent marketing […]

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Merry Christmas and a happy New Year from Chapman Copywriting

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I’d like to wish all my clients and fellow business folk a very merry Christmas and a happy New Year. Here’s to a highly profitable 2016! Scott. Social Bookmarking

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4 points you must remember during conversion rate split-testing

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A while back, after a round of successful split-tests, my client asked me this question: “How do you do it?” He already knew about the software and platforms I use, but he wanted to know exactly what I do to ensure that split-tests build towards higher conversion rates and more sales. After all, the very […]

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Copywriting for your products, or copywriting for your business?

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When writing website sales copy for an e-commerce store, most people focus on selling the benefits and features of the products themselves. However, this isn’t always the best course of action. Often it’s equally important to focus the copy on your business and why they should buy the product from you alone. Choices, choices, choices… […]

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12 ways to increase your sales this Christmas

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Christmas is usually a busy period for retailers and many other businesses, but even with that natural surge, it’s always nice to throw a few more sales on the pile if possible. That’s why I’ve compiled 12 of my best tips on how to increase Christmas sales in the online marketplace. Take a look and […]

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Write your copy and THEN check your competitors to get more sales

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When writing new sales copy, it’s always important to see what your competitors are saying. By looking at their selling points and how you could counter them, you can adapt your copy so it comes out on top when prospects are browsing through multiple companies and making a decision on which one to choose. Many […]

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My top 10 ways to increase your Adwords CTR

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Increase your advert’s click-through rate and you’ll get more targeted visitors out of your impressions for more sales. It’s as simple as that. Pushing the CTR percentage up as high as it will go can not only increase sales, but also improve your advert’s quality score and bring the CPC (cost-per-click) of your Adwords campaign […]

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Try this simple trick to help your bullet points draw in more sales

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A lot of people assume that bullet points are the king of easy-to-read content. After all, why create big paragraphs of text when you can simply add snippets of information to a list? Whilst bullet points are highly useful in certain circumstances, they can actually be overused to the point where they cause more harm […]

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Does leaflet marketing work?

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I get asked this question a lot, and whilst I’m not one to usually blow my own trumpet, I find that this testimonial from one of my recent clients sums it up nicely:   “After a couple of failed attempts at designing and writing my own leaflets I decided to hire a professional. From the […]

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It’s the little things which matter if you want more sales

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A while back, I made a post about Team GB during the Olympics and how their ethos can be applied to copywriting and conversion rate optimisation. In fact, I’ve just realised whilst typing this that I made that post this exact same day last year – August the 16th. Now that’s spooky! Anyway, that post […]

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