The Blog of Scott Chapman
Copywriter & Sales Conversion Expert

4 points you must remember during conversion rate split-testing

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A while back, after a round of successful split-tests, my client asked me this question: “How do you do it?” He already knew about the software and platforms I use, but he wanted to know exactly what I do to ensure that split-tests build towards higher conversion rates and more sales. After all, the very […]

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12 ways to increase your sales this Christmas

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Christmas is usually a busy period for retailers and many other businesses, but even with that natural surge, it’s always nice to throw a few more sales on the pile if possible. That’s why I’ve compiled 12 of my best tips on how to increase Christmas sales in the online marketplace. Take a look and […]

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My top 10 ways to increase your Adwords CTR

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Increase your advert’s click-through rate and you’ll get more targeted visitors out of your impressions for more sales. It’s as simple as that. Pushing the CTR percentage up as high as it will go can not only increase sales, but also improve your advert’s quality score and bring the CPC (cost-per-click) of your Adwords campaign […]

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Does leaflet marketing work?

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I get asked this question a lot, and whilst I’m not one to usually blow my own trumpet, I find that this testimonial from one of my recent clients sums it up nicely:   “After a couple of failed attempts at designing and writing my own leaflets I decided to hire a professional. From the […]

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It’s the little things which matter if you want more sales

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A while back, I made a post about Team GB during the Olympics and how their ethos can be applied to copywriting and conversion rate optimisation. In fact, I’ve just realised whilst typing this that I made that post this exact same day last year – August the 16th. Now that’s spooky! Anyway, that post […]

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An update, plus 7 marketing lessons from eye-tracking studies

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So much copy to write, so little time! Copywriting for my clients will always come first, so I have quite a few unfinished blogs hiding in the depths of my computer which I’ll hopefully share with you all over the coming weeks. They’re some real doozys, if I do say so myself. However, until then, […]

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Negative marketing and the mistakes you MUST avoid

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Negative marketing is the act of using your marketing efforts promote your competitors’ negative attributes instead of promoting your own positive attributes. This doesn’t necessarily have to involve marketing entirely focused on putting down your competitors. Even negatively mentioning your competitors within a broader marketing campaign can be construed as negative marketing. Is it effective? […]

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15 Checklist Questions To Ask Yourself When Writing Your Own Copy

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Want to write your own successful sales copy which persuades more people to choose your business? You MUST have the right answers to these questions for any hope of success. Read on to find out more. Writing copy can get confusing pretty fast. There are so many different copywriting techniques to utilise, so many different […]

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Always use the same style and selling angle in your advertising and website copy – here’s why

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Want to use advertising to direct traffic to your website? Go ahead! It can work very well. However, a very useful tip is to make sure that you use the same style, same tone and same selling proposition in both your advertising and on your website. Why? Because your advertising is attracting potential customers who […]

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How to use social networking to promote your business – 21 top tips

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Want to know how to use social networking for business? Here are 21 of my essential top tips if you want to use social networking for business and social bookmarking for business. Use these correctly and you can harness the power of platforms like Twitter, Facebook, Google+ and the vast array of social bookmarking websites […]

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