The Blog of Scott Chapman
Copywriter & Sales Conversion Expert

My top 10 ways to increase your Adwords CTR

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Increase your advert’s click-through rate and you’ll get more targeted visitors out of your impressions for more sales. It’s as simple as that. Pushing the CTR percentage up as high as it will go can not only increase sales, but also improve your advert’s quality score and bring the CPC (cost-per-click) of your Adwords campaign […]

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5 simple ways to increase the click-through-rate (CTR) of Adwords ads

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Most people don’t realise that copywriting is heavily involved in a successful Adwords campaign. You only have a few words to get across what you have to say, so the choice of those words makes all the difference. I’ve actually helped many clients considerably increase the CTR simply with an Adwords advert of brand new […]

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Posted in Copywriting, SEO, Top 5 lists | Leave a comment

 

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