The Blog of Scott Chapman
Copywriter & Sales Conversion Expert

The top 5 best ways to split test your web pages and copy

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If you aren’t sure of exactly what you’re doing when it comes to DIY copywriting, then split testing is the foolproof way to get results. Basically, you create two different web pages containing different versions of your sales copy, and then use a special split testing online application (such as Content Experiments in Google Analytics), […]

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Posted in Copywriting, Top 5 lists | 1 Comment

 

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5 simple ways to increase the click-through-rate (CTR) of Adwords ads

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Most people don’t realise that copywriting is heavily involved in a successful Adwords campaign. You only have a few words to get across what you have to say, so the choice of those words makes all the difference. I’ve actually helped many clients considerably increase the CTR simply with an Adwords advert of brand new […]

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